Articles/Reviews > More Articles > Season of temptations
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Season of temptations Retailers are in business to make money and fulfil a need for goods and services that consumers have. They provide jobs for people, by employing workers in their retail businesses, plus jobs for the people who have produced the goods they sell in their stores.At Christmas time they can provide solutions when you want to buy a gift for someone. However, it is important for consumers to realise that retailers want you to buy as much as possible, so it is up to you to control your emotions before buying a purchase that you are not able to pay for fully right now.
Advertisers will appeal to your emotions to get you to buy. Have a look at some of the following words I have picked out from adverts
Low price
Free $40.00 grocery voucher with xyz purchase
Introductory offer
25% extra free
Purchase a xyz and received a 43” LCD TV valued up to $1000. November only
Win a xyz Christmas hamper. Helping everyone save for a magical Christmas
Protect your investment now
Win 1 or 3 trips to Paris plus you’ll receive free underlay
 Impressive functions begin with ….
Looking for a special night out
Win a $1000 shopping spree
The ultimate Christmas gift
Now match them with the list below to identify which emotion or tactic advertisers/retailers are using to get you to part with your cash.
Health and well-being, feeling good, lack of something, comfort, popularity, being new, humour, security, value, fun, convenience, excitement, lack of something, freedom and something for nothing
An interesting family activity to do can be to watch all the adverts on TV and discuss each one trying to decide which tactic advertisers are using to try to get you to buy while at the same time training your children to read between the lines and recognise adverts for what they are.
Sylvia’s book, Parents: How to stop your kids from going broke is available from www.silbo.co.nz, Paper Plus Stores, and Christian Bookshops. She is also available to speak with community groups and give tips on how to raise financially savvy kids.
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